TOMS Shoes Creates Spring Line From Late Photojournalist Dan Eldon's Journals
TOMS, the American shoe line whose "one for one" policy is to donate one pair of new shoes to a child in need for each pair bought, has just launched its spring collection, inspired by late photojournalist Dan Eldon.
On July 12,1993, 22-year-old Eldon, one of Reuters youngest photojournalists, and three colleagues were stoned and beaten to death by an angry mob reacting to a UN bombing in Mogadishu, Somalia, which had led to the death of 74 innocent civilians.
“Dan Eldon was one of these brightly burning flames whose ability to live in the present and capture its emotional content through photography and collage were unmatched. Dan’s journals and safari approach to life touched all facets of the Spring Collection’s development,” reads the TOMS press release.
The British-born Eldon, who grew up in Kenya, left behind journals, which have been exhibited worldwide. “Blake [Mycoskie, TOMS founder] and the TOMS design team immersed themselves in Dan’s immense body of work, built a room covered in his art, and even listened to his favorite music as they crafted the line,” the release says.
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