Road Hockey to Conquer Cancer Fundraiser Expands Across Canada
As hockey fans await the Stanley Cup’s possible arrival north of the border in 2011, Canadians across the country have another reason to cheer. The two largest national cancer charities announced on June 3 that they would be teaming up to expand the popular Road Hockey to Conquer Cancer fundraiser to towns and communities across Canada over the next two years.
The Princess Margaret Hospital Foundation (PMHF) and the Canadian Cancer Society (CCS) are planning to extend what is already the largest road hockey fundraiser in the world beyond the Toronto event, which has raised millions of dollars for cancer research since its inception last year, to key markets in 2012.
PMHF president and CEO Paul Alofs said that the idea for the two organizations to collaborate started when he sat down to have a beer with his good friend, Peter Goodhand, the president and CEO for the CCS.
“We talked about the fact that on these big events, we should really be collaborating,” Alofs told Samaritanmag. “Princess Margaret is such a force in Toronto and [the CCS] right across Canada. We hope that Road Hockey to Conquer Cancer will be a little bit like the Terry Fox [Run]. It’ll be in small communities right across the country.”
By expanding this charity event, the CCS’s provincial organizations can help assist specific research centres in other regions of Canada. Specific dates and locations of the 2012 events have not yet been announced.

* Samaritanmag.com is an online magazine covering the good deeds of individuals, charities and businesses.

Canadian women’s clothing retailer Jacob, whose 170 stores include 50 Jacob Lingerie, hopes to raise $25,000 for The Canadian Cancer Society this month, allocating the funds to cervical cancer, which usually strikes young women between the ages of 15 and 29. For every set of 7 panties for $35 sold, the company will donate $7.