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American director Lee Hirsch and producer Cynthia Lowen, whose timely and riveting — and heart breaking — documentary The Bully Project follows the lives of five bullied children and their families, hopes the film will not only be a teaching tool at schools across North America, but that it starts a whole anti-bullying movement, also called The Bully Project. Weinstein Company has now picked up the film for distribution and it is expected to hit theatres later this year.

Hirsch and Lowen sat down with Samaritanmag’s Jordan Adler at Toronto’s Victoria College, the media centre for the recent Hot Docs Canadian international documentary festival, where The Bully Project screened. Hirsh, it turns out, was bullied as a kid, and Lowen, a bystander.