Avon Canada’s new “Start Something” movement is to help “open the door to confidence and empower young women to speak out against bullying and domestic violence. The direct sales beauty company kicked off the campaign by donating $200,000 and now is taking it to the consumer to top it up by selling 1G USB key bracelets — the Start Something Rhinestone bracelet ($20) and an unadorned, plain version ($9). 100% of the net proceeds go to Avon Safe & Sound program at the Canadian Women’s Foundation and Big Sisters mentoring programs across Canada, split equally, according to Avon. Each bracelet has a silicone strap and the word “start” debossed in multiple languages — K.B.