Street Quality Entertainment

Artists United For Children and Youth Development (AUCAYD) in war-torn Sierra Leone has formed its own label, AUCAYD Records, and released its debut album, Give Some Little Love, available for purchase via MapleMusic, iTunes Canada, iTunes US and Amazon. 

From 1991 to 2002, a civil war in Sierra Leone left 50,000 people dead and displaced more than two million.

The 14-song album was made possible with the support of War Child Canada and Street Quality Entertainment, which for the past two years has provided AUCAYD with training in IT, music and video production, as well as on social issues such as human rights, hygiene, the environment and HIV/AIDS. 

According to the press release issued by War Child Canada, AUCAYD then passes on that training and knowledge to hundreds of school-age children and youth. “These students then train their peers, continually passing the training on, magnifying the impact of the program as it grows organically through the community,” the release says.

The music and video training, as well as the recording studio set up by War Child and Street Quality Entertainment, has enabled AUCAYD to produce advocacy documentaries, short films and music.  AUCAYD is also running a weekly radio show with local students to discuss issues facing children and youth.