Hoola Hoops, Classic Cars, Car Hops Part of A&W Fundraiser

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On August 23, if you happen to be cruisin’ by one of the more than 750 A&W restaurants across Canada and see a bit of ‘50s throwback hoopla going on — hoola hoops, classic cars, car hops — it’s because the retail food chain is holding a nationwide fundraiser for the Multiple Sclerosis Society of Canada called Cruisin' For A Cause.

For every Teen Burger sold that day, the company will donate $1. There will also be $1 paper cutouts in the shape of a car, a $2 Cruisin' For A Cause fridge magnet, and donation boxes on-site. Online, people can give via www.cruisinforacause2012.ca.

To help bring attention to the day and lure customers, each restaurant will host a special event, which have been known to include classic car gatherings, retro music, car hop service, dunk tanks, A&W beer chugging contests and visits from the Great A&W Root Bear in the furry flesh.

Since MS. Crusin’ For A Cause launched in 2009, A&W Food Services of Canada has raised more than $2 million to support people living with MS and MS research in Canada. Last year’s event alone raised more than $1 million.

 “We are thrilled by the $2 million raised so far and are confident we can work together to build on this achievement by making this year’s Cruisin’ for a Cause Day bigger and better than ever,” Paul Hollands, president/CEO of A&W Food Services of Canada Inc. said in a statement.

Multiple sclerosis is a chronic, often disabling disease of the brain and spinal cord. It is the most common neurological disease of young adults in Canada. Most people with MS are diagnosed between the ages of 15 and 40, and the unpredictable effects of MS last for the rest of their lives. The MS Society provides services to people with MS and their families and funds research to find the cause and cure for this disease.

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