On Sunday, June 19, more than a dozen cities across Canada will host the Father’s Day Walk/Run for Prostate Cancer Canada (PCC). This high-profile event is the second largest awareness-and-fundraiser surrounding the disease in eight months, following a successful worldwide moustache-growing Movember campaign that raised over $21 million towards prostate cancer research and support programs in Canada alone.
Although prostate cancer is the most prevalent form of the disease among Canadian men — an estimated 24,600 are diagnosed annually for a 1 in 6 ratio, with 4,300 lives eventually claimed — it’s a subject that has largely been relegated to the media shadows for far too many years.
Since 2009, however, a rejuvenated and rebranded Prostate Canada Canada has concentrated its efforts in expanding knowledge and awareness of this insidious disease, especially since it’s estimated that 250,000 Canadian men may actually be afflicted.
Prostate Cancer Canada president and CEO Steve Jones feels the tide to get the word out there and encourage men to visit their doctor for check-ups and tests is changing. “The fact is, when we started this reincarnation of this foundation about two-and-a-half years ago, what we saw was that prostate cancer was really on the back burner,” Jones explains.
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