HBC 2019 Charity Bear Sam

By Aaron Brophy 12/10/19 | www.samaritanmag.com

Sam the teddy bear won't be just an adorable gift this holiday season, he'll also be helping support mental health causes. That's because Sam is retailer HBC's 13th annual limited-edition Heritage Charity Bear. Named after Samuel Hearne, who was tasked with the task of establishing the Hudson Bay Company's first inland post in Canada in the late 1700s, Sam the bear costs $23.99. One hundred percent of the proceeds from Sam sales will go towards HEADFIRST, the program established by the HBC Foundation to support mental health programming initiatives. Buy it here. —Aaron Brophy