Adrian Sutherland

Beyond Monet: The Immersive Experience Will Donate Portion of Ticket Sales To New BIPOC Fellowship

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Not only will the world premiere of Beyond Monet: The Immersive Experience at the Metro Toronto Convention Centre this summer provide a cultural and safe sensory audio-visual art experience, but will raise money in the process.

The new production created by Normal Studio and produced by Beyond Exhibitions Inc. will donate one dollar for every ticket purchased to the Black, Indigenous and People of Colour (BIPOC) Fellowship, to help magnify the creative vision and voices in Canada of the BIPOC community. The fellowships will launch in the fall.

Due to system racism in Canada, The BIPOC Fellowship was created by Karen Carter, co-founder of Black Artists’ in Dialogue, and Gail Lord, president of Lord Cultural Resources, for professionals in the gallery, library, arts and museum sectors to provide funding and an effective mentorship program for both the fellows and their employer institutions.

Supporter Jeffrey Latimer of JL Entertainment, a producing partner of Beyond Monet, will enable the launch of six pilot fellowships at the Royal Ontario Museum, Art Gallery of Ontario, Toronto Public Library, City of Toronto Museums, the Power Plant Contemporary Art Gallery and the MacKenzie Art Gallery in Regina.

Latimer will sit on the board alongside Carter, Lord, Deepali Dewan, and chair Robert Foster. Business/Arts will provide structural support.

"We know that the arts can be an important catalyst for change. We are excited that Jeffrey and his team have seen fit to use this Monet immersive art experience to support our desire to a seed a legacy for institutional change in arts and culture sector across Canada,” said BIPOC Fellowship co-founder Karen Carter in a statement.

Sounding similar to The Immersive Van Gogh Exhibit, put on by another company, the three-part Beyond Monet: The Immersive Experience is “inspired by the intoxicating freedom and the rejection of conventions that run through Monet's body of work,” it states in the press release. “It is anchored in the unbridled pursuit of light from the leading figure of Impressionism and opens all the poetic, playful and dreamlike potential of his work.”

“This exhibition is beyond anything you’ve seen,”  Latimer said in a statement. “It is a truly multi-sensory immersive experience that offers guests a dreamlike romantic journey through Monet’s world of masterpieces. Sharing this unique spectacle with Canadians for its world premiere is quite an honour for us.”

The one-hour show will be held in a 50,000 square foot space at MTCC that allows visitors to socially distance. Masks are required. Tickets are on timed entry and there will be separate entry and exit doors, increased cleaning practices of high touch surfaces, hand sanitizer stations throughout the exhibit and venue, and contactless transactions to lessen coronavirus transmission risk.

“We are honoured to host the premiere of this immersive experience, Beyond Monet,” said MTCC president and CEO Lorenz Hassenstein in a statement. “Continuing to support and celebrate arts and culture is important, especially during challenging times. With health and safety as our top priority, we look forward to welcoming guests to enjoy an incredible and safe experience.”

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