Oil and gas company Shell has booked the former Toronto Maple Leafs captain and hockey legend, along with designer and The Goods television host Steven Sabados and broadcast personality Taylor Kaye to help raise money for Youth Assisting Youth. All they have to do is hang out at the gas station and take seasonal pics with you.
Visuals include hot chocolate with Sabados, shooting pucks with Clark, a choir and a neon backdrop. You can share the resulting photos using #FuellingKindness.
The three-day Toronto event is part of Shell’s 12-day Fuelling Kindness campaign, which ends Dec. 20.
Today, at a Shell in Oakville (1528 Dundas St W), Sebados and Kaye will be onsite from 11 a.m. to 3 p.m.; Saturday, at a Shell in North York (2831 Bayview Ave.), Clark will be there from 9 a.m. to 11 a.m.; and on Sunday in Scarborough (1201 Markham Rd.), he'll be there from 11 a.m. to 1 p.m.
Each time a customer participates in an activity at one of the stations, $1 will be donated to the charity, which helps transforms the lives of at-risk and newcomer youth through mentorship.
Another way to help raise money for Youth Assisting Youth is by filling in the survey at the bottom of every Shell receipt and choosing to have the company donate $1 to Youth Assisting Youth, up to a maximum of $12000 (customers can also opt out and instead enter a contest to win a gift card).
"Shell Canada's Fuelling Kindness initiative was created to empower Canadians to spread kindness in their communities, while supporting local organizations in a meaningful way," said Arvin Minocha, Shell retail district manager for Central Canada, in a press statement. "Shell stations have always existed as a community hub and point of connection for people in their travels and daily lives. Our goal is to inspire our consumers in the GTA to take a moment out of their busy holiday season to pay it forward to those around them through small acts of kindness."
The #FuellingKindness movement is something Shell does across the country, encouraging its employees to particupate as well as customers.
According to its web site, Youth Assisting Youth has been operating for more than 40 years, pairing young adult mentors ages 16 to 29 with youth ages 6 to 15 in communities across the Greater Toronto and York Region. To date they have helped over 30,000 kids.
“Our evidence-based, customized program uniquely recruits, assesses, and matches youth based on personality, interests, and location. We take the time to get the match right. We also provide on-going training, 24-hour support for our mentors, and organize monthly activities to bring our matches together,” it reads.
“Our peer mentoring program works. Our kids do better in school, they stay out of trouble, they turn around to give back to their communities, and many come back to be Youth Assisting Youth mentors themselves. There are many youth charities out there, but few carry over 40 years of proven successes.
“We have a 98 percent success rate of keeping kids out of the criminal justice system and in school. But even with our successes, our need for volunteers and support is still great. We have over 400 kids waiting to be matched with a mentor, and we need your help.”
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