Paper Egg Retail Campaign for Easter Seals Helps Support Kids with Disabilities

By Kim Hughes 3/15/18 |

Paper eggs at a Sobeys — photo credit: Easter Seals.
Try as we might, we are seldom at our most compassionate when rushing through the grocery store checkout or grabbing a quick snack on route to the next appointment. But for a few weeks this spring, even the most harried and hangry shoppers can do good while grabbing stuff to go.

Now until April 1, customers at Ontario locations of Avondale Food Stores, Booster Juice, Foodland, Fresh Co., Highland Farms, and Sobeys will be asked to purchase a Paper Egg for $2 and to write their name on said egg, which will then be displayed on store walls. Proceeds raised benefit Easter Seals, which annually leverages the campaign as its signature national fundraising and awareness initiative to help kids with disabilities succeed.

Easter Seals Ontario provides programs and services to children and youth with physical disabilities across Ontario to help them achieve greater independence, accessibility and integration.

According to the Easter Seals site, the Paper Egg Campaign for Easter Seals Kids has raised $7.5 million for Easter Seals Ontario since 2000. Funds raised go towards “funding of essential communication and mobility equipment such as wheelchairs, walkers, and braces and communication devices, providing kids with the chance to go to fully accessible Easter Seals camps, special education resources, and public education and awareness.”

Not all participating retailers are collecting throughout the entire campaign. Booster Juice, for example, will be promoting Paper Eggs during the last two weeks of March (March 18 to 31) but will be doing so at locations across Canada.

So be a nice bunny ahead of Easter and buy a Paper Egg. And don’t forget to bring a Sharpie.

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