The mission of The Scars Foundation, according to its website, is to provide resources and tools to educate and empower people around the world who struggle with mental health. Its partners include the American Foundation for Suicide Prevention and MusiCares, an American music industry organization that provides aid to musicians in financial and medical need.
“Scars come in all forms,” Sully says in a press release. “They are physical and emotional. They’re traumatizing and make us fear what people may think of us. But we are all imperfect in some way. That’s what makes us perfect and unique! Everyone has something that makes him or her insecure or embarrassed. But instead of hiding them or internalizing them, own them and show them off to the world! Let them empower you so you can be a voice for everyone who can’t be. If we all wear our scars loudly and proudly, others will follow.”
According to a video on its website, Erna says he was inspired to establish The Scars Foundation in response to the rise in suicides, bullying, addiction, and abuse, as well the recent suicide of "a dear friend" who was suffering depression.
The Scars Foundation's advisory board includes Erna, who serves as chairman; executive director Naomi Fabricant, also of the Face the Music Foundation which addresses addiction issues; and advisor Siobhan Morse, the director of clinical services at the Foundations Recovery Network.
The foundation's website has a donations page, with every donor receiving a download of Godsmack's latest single, "Under Your Scars" which was the most added song at radio last week (April 2).
Godsmack is currently touring its seventh studio album, When Legends Rise, which generated last year's most played rock song, "Bulletproof." Their 11-date Canadian tour with Danish rock beat Volbeat kicks off April 26 in Abbotsford, BC.
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