To coincide with the release of his new album, Justice, Justin Bieber is rallying his fans until the end of April to help learn about and donate money to a range of charities focused on justice: Alexandria House, Anti-Recidivism Coalition, Baby2Baby, Equal Justice Initiative, LIFT Los Angeles, Poor People’s Campaign, Self Help Graphics & Art, The Compton Pledge, The King Center and This Is About Humanity.
“In honor of #Justice I’m supporting organizations that embody what justice looks like in action,” the singer posted to his Twitter account.
Titled Justice in Action: Win the Ultimate Justin Bieber Experience, fans who participate get a chance to win a pair of floor tickets to a show of their choice when Bieber hits the road in 2022, an autographed Epiphone Hummingbird Artist guitar, and a $500 shopping spree on Bieber’s online store. Approximate value is $4000 (USD).
Of note, the contest entry form asks for a zip code and the grand prize concert tickets are for a U.S. show. Regardless, partnering site Propeller gives a page to each charity enabling people to take an action and learn a little about the mandate of each charity.
Depending on the non-profit, people can enter for free or earn more points by taking certain "action," quick, easy and online. For example, sign up to Equal Justice Initiative’s newsletter to earn one entry (5 points), donate to Poor People’s Campaign (10 points for every $1) or get a pair of Drew House Crocs & Socks or just the socks (and entries) with a donation over $40 (shipping to U.S. only).
The contest closes April 28 at 11:59:59 PM PT. The draw date is the following day “using a computer generated selection method to ensure that each drawing is conducted completely at random,” according to the contest rules. “We will notify the winner via email and phone. The selected winner will have 24 hours to respond before a new winner is randomly selected.”
Propeller is a digital marketing platform that works at the crossroads of culture and social good. We enable our partners, both for- and nonprofit, to connect with new audiences and build meaningful campaigns. As a for-profit public benefit corporation, we operate with the financial transparency of a non-profit and our success is based solely on the impact we create together.