The MusicTogether.ca fund initially received $150,000 from the music community funders, with another $150,000 in matching funds coming from the Ministry of Heritage, Sport, Tourism and Culture, and donations are accepted on the website. The initiative will allow virtual live concerts on Instagram or Facebook by at least 300 Ontario-based artists, each of whom will receive a one-time performance fee of $1000.
"This is happening to all of us. MusicTogether is our effort to bring much-needed financial support to musicians throughout the province and keep a light shining on the glorious experience that is live music.” Broken Social Scene singer and Arts & Crafts co-founder Kevin Drew said in a statement.
Besides “title promoters” Slaight Music and Arts & Crafts, and “matching partner” Ministry of Heritage, Sport, Tourism and Culture Industries, Musictogether.ca was co-founded by Jeffrey Remedios, Raja Khanna, Gary Slaight, Oliver Johnson and Daniel Debow.
Besides the $1000 performance fee, participating working musicians are urged to engage with their fans online and create new ones, and secure additional merchandise revenues.
"Ontario remains open for artists, and open for musicians, and open for online business during these unprecedented times. We’re proud to match MusicTogether with a $150,000 investment to grow the new Ontario Live virtual marketplace to provide our creative industries a platform to engage audiences remotely to help stop the spread of COVID-19," Lisa MacLeod, minister of Heritage, Sport, Tourism and Culture Industries, said in her own statement.
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