The Canadian Country Music Association Foundation is joining with 20 country music performers for Canada Together: In Concert, a five-night TV at-home concert series to support the COVID-19 relief efforts by Food Banks Canada and Unison Benevolent Fund.
Shania Twain, Luke Combs, Lady Antebellum, Brett Kissel, Dean Brody will perform as part of the concerts to air on ET Canada on April 20 on Global Television, while also airing simultaneously on Corus country radio stations stations. The shows will feature "intimate performances and exclusive interviews with artists remotely from their homes," the press release states.
Other participants include Brett Kissel, Dallas Smith, Dean Brody, Gord Bamford, High Valley, Jess Moskaluke, Lindsay Meghan Patrick, The Reklaws, Tenille Townes, Tim Hicks and The Washboard Union.
The TV concerts will encourage viewers to support the coronavirus relief efforts of the CCMA Foundation, which will donate the proceeds to Food Banks Canada and the Unison Benevolent Fund.
In addition, Spotify will match every donated dollar up to US$10 million, provided to the Unison Benevolent Fund through their Spotify COVID-19 Music Relief.
The CCMA Foundation is a charitable organization that supports Canadians via the music community and artists. Their initiatives include Music For Healing, Music For Your and Music For Change.
The Unison Benevolent Fund is a registered emergency relief charity that provides counselling and financial assistance to the Canadian music community. The fund helps professional musicians and those who work in the music industry in times of hardship, illness or economic difficulties.
The coronavirus crisis has caused the cancellation of live shows and closures of many music industry offices, leaving Unison's emergency relief assistance to fill in gaps for those requiring immediate and discreet assistance.
To that end, the Unison COVID-19 Relief Program was launched with a $250,000 seed donation from the Slaight Family Foundation, which was matched by Unison.
The charity money will be allocated towards housing costs, medical expenses and groceries.
Food Banks Canada, which has a network of provincial associations, earlier launched an appeal for $150 million to support food banks across Canada.
On its website, the charity says around 4 million Canadians are "food insecure," or lack the means to have sustainable access to affordable and nutritious food.
The COVID-19 crisis is only adding to the ranks of the unemployed in Canada struggling to make ends meet.
Over the past 10 years, as a system Food Banks Canada has sourced and shared over 1.4 billion pounds of food and the charity shared nearly $70 million in funding to help maximize collective impact and strengthen local capacity, while advocating for reducing the need for food banks.
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