Sundae Funday! A Fun Way To Raise Money For Canada's Aboriginal Children

By Karen Bliss 5/24/11 |

Sundae Funday
It’s ice cream time!  One is high in calories; one is zero. Take your pick. Both will raise money for Save The Children Canada.  Appliance brand Frigidaire has pledged to donate a maximum of $25,000 via its Sundae Funday initiative. It’s part of the company’s commitment to donate $100,000 to the charity this year, specifically to better the lives of Aboriginal children in Canada.

Until July 16, people can go the site,, and build a virtual sundae. For each online sundae made, Frigidaire will give $1 to Save the Children Canada. It takes less than a minute.  Simply choose a glass, scoop the ice cream, pick the sauce, add the topping and name sundae (mine was Bliss Carnival).

If that suddenly gives you an ice cream craving, Frigidaire is also challenging families to host their own Sundae Funday fundraising event for Save The Children Canada. Under “party kit,” the section provides invitations, shopping list, sundae recipes, decorating ideas, colouring pages and step-by-step instructions. They suggest a donation of $5 for every sundae with a goal to raise $150 and there is also a donation tracking sheet on the site.

Funds raised can be donated directly to Save the Children Canada following the party (online or by mail).  Through the website, one can also learn about the initiatives carried out by the organization, while simultaneously teaching kids about giving back.

“Frigidaire provides financial support for the important initiatives that help heal Aboriginal families and communities in Canada,” Stephanie Clarke, corporate marketing manager for Frigidaire, said in a press statement. “By participating in these ice cream sundae programs, Canadians can help us reach our goal of supporting programs that help to improve Aboriginal children's chances of survival, as well as their overall mental, physical, and behavioural development and well-being.”

Save the Children is dedicated to improving the lives of children around the world, with a particular focus on Aboriginal children in Canada. Save the Children, in partnership with Dr. Jean Wittenberg, a child psychiatrist and head of the supporting securities program, works to teach First Nations parents the skills to raise emotionally secure, psychologically and physically healthier kids.

“The work being done with the Supporting Securities program will make things better for countless First Nations children and their families, and will have lasting impact with future generations,” Patricia Erb, president and CEO interim, Save the Children Canada, said in a statement.

Canada’s Aboriginal communities continue to face social and economic challenges, with many living in the grip of poverty, psychological challenges and violence. They are Canada’s most marginalized demographic. Colonialism, residential schools, inequitable distribution of resources and geographic isolation have resulted in a range of devastating social and economic challenges for First Nations communities. Many families living on reserves continue to struggle to feed and protect their children.

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* is an online magazine covering the good deeds of individuals, charities and businesses.