The Body Shop’s Soft Hands, Kind Heart Hand Cream 100 Percent For Charity

By Karen Bliss 3/5/10 |

Body Shop
The Body Shop is continuing to raise funds to stop human trafficking of children and young people through the sale of Soft Hands, Kind Heart Hand Cream, just $10. The first-year campaign in 2009 raised $400,000 in Canada alone.

One-hundred percent of the profits from the sale of this product is donated to ECPAT (End Child Prostitution Child Pornography and Trafficking of Children For Sexual Purposes) and national members of the ECPAT network, which is Beyond Borders in Canada. The U.K cosmetics retailer has 2400 stores in 61 countries.

Children involved in human trade can be as young as five and it happens in virtually every country, including Canada. Human trafficking is the third largest crime and the fastest-growing criminal industry in the world. An estimated 1.8 million children and young people are exploited in the global trade annually, but the true number is likely larger because most trafficking occurs “underground.”

In the coming weeks and months, The Body Shop will announce more details for the Stop Sex Trafficking of Children & Young People 2010 initiative.


* is an online magazine covering the good deeds of individuals, charities and businesses.