Beer sale proceeds from a music pop-up on Toronto’s Queen Street West to commemorate 25 years of concert venue Budweiser Stage (formerly Molson Amphitheatre) will be donated to MusiCounts, a music education charity associated with the Juno Awards that provides musical instruments and programs to schools and community groups across Canada.
Titled It Happened Here, the Live Nation Canada-Budweiser Canada collaboration is inside a building with two floors of photos and music-themed installations and is free to the public until May 4 (go here for hours of operation). Located at 950 Queen Street West, the exhibit features work by three top live music photographers, David Leyes, Lucia Remedios, and Tom Pandi, as well as fun installations, such as a "crowd-surfing booth," star-on-stage room, and a life-size Dave Grohl on his throne with his cast in 3D.
The photos begin with Canada’s Bryan Adams, who opened the venue, then called Molson Amphitheatre, on May 18, 1995, and include Whitney Houston, The Tragically Hip, Blue Rodeo, David Bowie, The Who, Rod Stewart, Spice Girls, Rihanna, Tom Petty, Iron Maiden, Def Leppard, Drake and the OVO Festival.
“Anyone who has seen a show at Budweiser Stage can think of at least one moment that was unforgettable, which is why this year we wanted to harness that feeling of nostalgia and celebrate some of the venue’s greatest moments,” said Todd Allen, Labatt Breweries of Canada’s vice president of marketing, in a press statement. “Budweiser is all about creating great moments to celebrate with friends. It’s a privilege to have our name on this iconic stage, and we are dedicated to continuing to elevate the live music experience at this great venue for many years to come.”
The 2019 concert season, which runs until October, at Budweiser Stage kicks off May 20 with The Strokes and is the rock band’s only North American concert appearance this year. Other acts on the schedule include Florence and The Machine, Iron Maiden, The 1975, Corey Hart, Phish, Jimmy Buffett, Beck and Cage The Elephant, Santana, Arkells, Sarah McLachlan with a Symphony Orchestra, Heart, Korn, Chris Stapleton, Blue Rodeo, Luke Bryan, and Alexisonfire. The first-ever first ever Budweiser Stage Season Pass, which provides fans with unlimited access to all concerts from the lawn, is on sale for $700.
“This unique venue by the water has been the scene of some truly iconic nights in Toronto’s – and Canada’s – music history,” said Live Nation Canada chairman Riley O’Connor in a statement. “Twenty-five years is a milestone worth celebrating, and it’s a great chance for countless music fans to re-live some of the greatest nights of their lives, while we also look forward to the memories yet to come.”
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