LadBaby's "I Love Sausage Rolls" is currently topping the U.K. charts and is on track to hold steady in that position in the hotly-contested annual competition to land the coveted position of number one Christmas single.
The song parodies Joan Jett's classic 1982 banger "I Love Rock 'n' Roll," shifting the love of rock 'n' roll instead towards the popular meat-filled pastry enjoyed throughout Britain. LadBaby's Mark and Roxanne Hoyle trade off lines in the song, with Roxanne singing about how she got turned on by seeing Mark holding a long sausage roll in a bakery. The video for the song features the pair sneaking into Abbey Road Studios to record the song accompanied by their children and wearing sausage roll onesies. It's already received more than 869,000 views on YouTube since being released on Dec. 13.
"Over 14 million people are living below the poverty line in the U.K.," says a message from Trussell Trust early on in the video. "4.1 million of these are children. That's the same as nine in every 30 children in a classroom. By 2022 it's expected that 5.2 million children will live in poverty."
One hundred per cent of the proceeds from downloads of "I Love Sausage Rolls" will go towards Trussell Trust. Started in 1997, the Trussell Trust supports more than 1,200 food banks across the U.K. with a goal to "end hunger and poverty in the U.K. by providing compassionate, practical help with dignity whilst challenging injustice."
This isn't LadBaby's first foray into the Christmas single wars. Led by Mark's efforts as a dad blogger and YouTube personality, last year LadBaby claimed the Christmas number one spot with "We Built This City," a similar-themed send-up of Starship's same-named 1985 hit "We Built This City" which switched the line "we built this city on rock and roll" to "we built this city on sausage rolls." The sausage city song generated enough support that LadBaby were able to fund more than 70,000 meals to Trussell Trust last year.
The sausage supporters will face tough competition in the lead-up to the Christmas edition of the U.K. singles charts. ""I Love Sausage Rolls" displaced Stormzy and Ed Sheeran's collaboration "Own It" from the top spot this week, but the collaboration between the grime artist and hobbit-like folk singer is edging back upwards.
"Stormzy is closing the gap on us!" tweeted LadBaby on Dec. 16. "Please, please, please all keep downloading!!!!! We’re going to need each and everyone of you to help if we’re going to make this happen."
They've got Trussell Trust's support.
"We know who we're rooting for in this year's race to #ChristmasNumberOne!" tweeted Trussell Trust. "Thank you so much @LadBabyOfficial for your support for our work to end hunger in the UK - a second year running. We're cheering you on!"
LadBaby also released a separate video featuring a swing version of "I Love Sausage Rolls" on Dec. 16.
Watch LadBaby do "I Love Sausage Rolls"
Girls Air Jordan