The SickKids Foundation's Get Better Gifts campaign aims to provide things like holiday family meals, video games, photo sessions with Santa and other opportunities for children and young adults who are required to stay at SickKids during the holiday season.
"Last year, 261 kids spent their holidays in treatment at SickKids," according to the SickKids Foundation, on their Get Better Gifts campaign page. "Don't let them miss out on holiday traditions from home."
A Get Better Gifts "Video Games & Controllers" package costs $50, "Photos With Santa" is $25, the "Holiday Meal For A Family" is $45, and the "Elves Workshop" is $60. KRAFT Peanut Butter will match the price of these or any other Get Better Gifts donations packages between now and Dec. 31, 2019, up to a total of $100,000. According to the foundation, 10 per cent of the money collected from all of these donations will go towards its general fund to "increase the Foundation's capacity to raise and grant funds for paediatric health priorities and to cover the Foundation's costs, including receipting, reporting and stewardship."
The SickKids Foundation was created in 1972 to raises funds for The Hospital for Sick Children. The foundation estimates it has invested more than $140 million towards child health research, learning and care as of 2018.
"Children who must stay at the hospital over the holiday season will be comforted with toys, celebrations, special meals and more. The hospital is doing everything possible to make their holiday healthier, but there is still so much more we can do to make their holiday happier. SickKids Get Better Gifts are the quickest and easiest way to give a meaningful gift. Help brighten the holidays for children in hospital with a SickKids Get Better Gift," said Marilyn Denis, host of CTV’s The Marilyn Denis Show, about the Get Better Gifts campaign.
Watch SickKids "This Is Why" video
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