CSR
Telus Offers Customers Free Calls To And From Japan
Telus Offers Customers Free Calls To And From Japan Canadian telecommunications company Telus, which received the 2010 Freeman Philanthropic Services Award for outstanding corporation, is giving its consumers a break on calls to Japan. According to Telus.com, the Burnaby-based giant is offering free mobile and wireline calls for clients calling Japan…
411 TV Aims To Empower 7000 Female Students
411 TV Aims To Empower 7000 Female Students A youth initiative to empower girls is expanding its scope with an in-school live “television” presentation entitled 411 TV. The 411 Initiative For Change organization, sometimes simply called 411, will be touring the program in 20 Ontario schools from March 21 to April 1 and is expect to reach 7000 female students. Since launching in 1999, 411 has…
TOMS Shoes Creates Spring Line From Late Photojournalist Dan Eldon's Journals
TOMS Shoes Creates Spring Line From Late Photojournalist Dan Eldon's Journals TOMS, the American shoe line whose "one for one" policy is to donate one pair of new shoes to a child in need for each pair bought, has just launched its spring collection, inspired by late photojournalist Dan Eldon. On July 12, 1993, 22-year-old Eldon, one of Reuters…
Mars Inc. Survey Says Canadians Not As Kind As We Think
Mars Inc. Survey Says Canadians Not As Kind As We Think Mars Canada Inc., a division of Mars Incorporated, is launching its second annual kindness campaign on March 1, asking Canadian to become “kindness ambassadors,” through its “Random Acts of Chocolate” initiative. Last year, a survey of Canadians conducted by Leger Marketing and commissioned by Mars…
Planet In Focus Film Festival To Award Green Production Practices
Planet In Focus Film Festival To Award Green Production Practices Canadian environmental media arts organization Planet in Focus will hand out its inaugural Green Screen Award on October 14, during the Planet in Focus Film Festival, which runs from the 12th to 16th in Toronto. Sponsored by Astral’s Harold Greenberg Fund, the award will honour green…
HIV/AIDS Benefit Includes Roundtable Talk With Harry Belafonte and Stephen Lewis
HIV/AIDS Benefit Includes Roundtable Talk With Harry Belafonte and Stephen Lewis Photo credit: Gordon Griffiths / Courtesy of The Stephen Lewis FoundationThe Hope Rising! benefit concert, dinner and roundtable discussion, May 3 at The Sony Centre for Performing Arts in Toronto, is a brand new fundraising event for The Stephen Lewis Foundation to help…
Jeweler Starts New F Cancer Ambassador Program
Jeweler Starts New F Cancer Ambassador Program Who doesn’t want to give the middle finger to cancer? Jewelry designer Susan Fiedler, creator of the sterling silver Fuck Cancer bracelets, has launched The F Cancer Embrace Life Ambassador program. Since creating the bracelet two years ago, she has raised more than $70,000 for Vancouver-based InspireHealth…
Purina Animal Hall of Fame’s 2010 Inductees
Purina Animal Hall of Fame’s 2010 Inductees The Purina Animal Hall of Fame added three dogs and a cat to its membership during an induction ceremony at Toronto’s PawsWay Pet Discovery Centre on Monday. Nestle Purina PetCare is behind recognizing heroic animals (http://www.samaritanmag.com/features/pet-heroes), and this year’s class of inductees brings the Hall of Fame’s total to 120 dogs, 25…
Hellmann’s Offering $100,000 In Real Food Grants
Hellmann’s Offering $100,000 In Real Food Grants A recent national study showed that 92 percent of Canadians with kids believe that consuming food made with simple, natural ingredients is important, but just six percent of them make all of their meals with it. Hellmann’s, which makes a number of different types of mayonnaise, wants to make it easier for…
Canadian Retailer Jacob’s $25,000 Panty Pledge
Canadian Retailer Jacob’s $25,000 Panty Pledge Canadian women’s clothing retailer Jacob, whose 170 stores include 50 Jacob Lingerie, hopes to raise $25,000 for The Canadian Cancer Society this month, allocating the funds to cervical cancer, which usually strikes young women between the ages of 15 and 29. For every set of 7 panties for $35 sold, the…
Top-selling CDs Re-packaged With Green Bag
Top-selling CDs Re-packaged With Green Bag To celebrate Earth Day’s 40th Anniversary on April 22, EMI Music has launched the Live Life Greener CD series, beginning with six popular catalog titles from a diverse crop of artists — Norah Jones, The Steve Miller Band, Frank Sinatra, Poison, Pat Benatar and Heart. What makes these packages eco-friendly is that…
Harley-Davidson Offers Clothing Line For Rethink Breast Cancer
Harley-Davidson Offers Clothing Line For Rethink Breast Cancer Legendary motorcycle company Deeley Harley-Davidson Canada has partnered with Rethink Breast Cancer to offer a new clothing line called Pink Label, with 10 percent of the proceeds donated to the charity. The Pink Label Collection is comprised of 12 of the most popular women’s MotorClothes…
Charity Part of Moksha Yoga Studios’ Philosophy
Charity Part of Moksha Yoga Studios’ Philosophy Yoga’s positive impact on the body and mind is well documented. But a clever charitable initiative run by the Moksha Yoga studios across North America and beyond is proving positive for the world at large. Each week, Moksha studios hold so-called ‘Karma Classes’ which are by donation with various charities benefiting from the proceeds. More than…
NFL’s Ocho Cinco Heads Out On “Chad For Charities” Bus Tour
NFL’s Ocho Cinco Heads Out On “Chad For Charities” Bus Tour Ocho Cinco in actionCincinnati Bengals wide receiver Chad Ocho Cinco (born Chad Johnson) is best known for two things: creative touchdown celebrations and talking good-natured smack. What is sometimes overlooked about the Pro Bowl NFL superstar is his commitment to using his celebrity off the…
Get Stoned At Il Fornello
Get Stoned At Il Fornello Toronto’s eighth annual Winterlicious, which runs from January 29 to February 11 at 150 restaurants, is intended for people to try some of the city’s best and sometimes priciest establishments by offering three-course prix fixe for between $15 and $45. But one restaurant chain, Il Fornello, which cannot participate because it has…