Dracula, Little Women, Anna Karenina Part of New RED Products at Indigo Books

By Jennifer Hicks 11/23/10 | www.samaritanmag.com

Anna Karenina
Starting on World AIDS Day, December 1, Canadian readers can contribute towards programs that fight HIV and AIDS in Africa, while they broaden their minds. Penguin Classics has partnered with Indigo Books and Music, the country’s largest book retailer, to launch a new line of (PENGUIN CLASSICS)RED .

Working in partnership with Penguin Canada, Indigo will release 16 classics in Canada just in time for the holidays.  Each of the books has in its own way changed the world, and now buyers can consider doing a little world-changing of their own this gift-giving season.

Editions available through this partnership will feature beautiful, eye-catching cover designs using the colour red. Instead of the customary book cover paintings and photographs, words appear as images.

By purchasing (PENGUIN CLASSICS)RED versions of Bram Stoker’s Dracula,  Joseph Conrad’s The Secret Agent, Henry James’ The Turn of the Screw, Leo Tolstoy’s Anna Karenina, Louise May Alcott’s Little Women and 11 other titles, buyers will be directing 50 percent of the profits to the Global Fund to help eliminate AIDS in Africa.

Indigo is the latest in a long list of recognized brands around the world that have created (PRODUCT) RED  items.  Other companies, including Apple, Gap, Converse and Starbucks, have partnered and contributed more than $140 million to the Global Fund, which invests 100 percent of the (RED) money it receives to help eliminate AIDS in Africa.

According to a press release issued jointly by Indigo and Penguin, the Global Fund has approved funding of US$19.3 billion in 144 countries to fight AIDS, tuberculosis, and malaria. AIDS treatment has been provided to 2.5 million people.

(PENGUIN CLASSICS)RED can be purchased online at www.chapters.indigo.ca or in Indigo Books and Music stores across Canada.

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