That's because June 1 is the Tim Hortons coffee chain's official "Camp Day." For the entire day today 100 percent of the profits from coffee sales go towards Tim Hortons Camps. That money, collected via the Tim Horton Children's Foundation (THCF), will go towards giving 19,000 kids from low-income families across North America the opportunity to experience Tim Hortons Camps.
Located at seven locations across North America — Parry Sound, Ontario, Tatamagouche, Nova Scotia, Kananaskis Country, Alberta, Quyon, Quebec, Campbellsville, Kentucky, Pinawa, Manitoba and St. George, Ontario — the camps allow low income children to participate in a wide range of purposeful programs and activities designed to build self-confidence, self-esteem and leadership skills.
"Camp Day is the Tim Horton Children’s Foundation’s largest annual fundraising initiative and this year we're celebrating its 25th anniversary," says David Clanachan, President & COO Tim Hortons Canada and Chair, THCF, said in a press release. "Through the generous support of our guests and restaurant owners, hundreds of thousands of kids from communities across North America have been given the experience of a lifetime and the opportunity to develop skills that will help them become more responsible, caring and motivated individuals."
Last year Camp Day raised $18.4 million for in-need youth. In the 25 years of the Camp Day campaign $150 million has been raised and more than 237,000 kids have been provided with camp experiences all thanks to the simple purchase of a coffee.
In addition to the actual camp experiences, THCF also facilitates things like their Youth Leadership Program which also gives young people the opportunity to qualify for post-secondary grants via the Carolee House Bursary Program. The bursary program has provided more than $6 million in funds over the years.
"We help kids unlock their hidden strengths, and develop critical life skills that will help them to find their own success and thrive as contributing members of their communities," added Dave Newnham, President and Executive Director, Tim Horton Children's Foundation. "Our camps aren’t just a fun visit away from home, these intentional experiences can be the catalyst to change their outlook on life and gain greater confidence about their future."
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