Walter Craft Caesar Selling Holiday Lobster Version to Raise Funds For Big Brothers Big Sisters, Partners with Fashion Santa

By Etan Vlessing 11/25/19 |

Fashion Santa is helping to market the Walter Caesar Holiday Mix — photo credit: Chris Nicholls.

Walter Craft Caesar hopes to donate a minimum of $10,000 to Big Brothers Big Sisters of Canada by donating $1 from every bottle sold of its limited-edition Holiday Caesar Mix and has partnered with Fashion Santa, a.k.a. model Paul Mason, to aid with marketing this special lobster juice-based recipe of its all-natural Caesar mix.

Caesars are as Canadian as maple syrup, an alcoholic drink made with clam juice, rimmed with seasoning, and adorned with everything from celery to pickled green beans to lobster tails.

The Holiday Caesar Mix “features lobster stock (in place of clam juice) and is paired with fragrant sage and tarragon for a unique, caesonal Caesar,” the press release states. “The mix is pre-seasoned with hot sauce and Worcestershire sauce - simply add your favourite spirit, a squeeze of fresh citrus and enjoy.”

The bottles are priced at $6.99 to $7.99 and available until Jan.  2 at retailers across Canada, including select Metro, Sobeys, Loblaws, Fortinos, Federated Coop and Farm Boy.

“We could not be happier to partner with a charity so close to our hearts,” said Walter Craft Caesar co-founde Aaron Harowitz in a press statement. “We believe in the power of mentorship and are thrilled to be working with Big Brothers Big Sisters in support of the excellent work they do providing mentoring for children and youth across Canada.”

Monies raised will aid the Big Brothers Big Sisters of Canada, which pairs adult mentors with kids, who face barriers in life like poverty, mental health issues and family violence.

As the social services organization explains on its website: "Through regular outings, a relationship is developed between the mentor and the mentee, which is built on trust and common interests, and is supported by our experienced case-workers. The result is a life-changing experience for both the mentor and the mentee."

Founded in 1964, Big Brothers Big Sisters of Canada also offers mentors in schools, where young people can talk through challenges or just spend leisurely time together. 

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